Google Ads

Google Ads is a digital advertising platform that allows businesses to position their ads on Google search results, thereby reaching potential customers at the exact moment they are searching for a specific product or service. This system makes it possible to intercept user interest at the right time, maximizing the chances of conversion.

Here’s why you should consider using Google Ads:

Immediate visibility: Your ads can appear among the top search results, significantly increasing the exposure of your website.
Targeted reach: You can direct your ads towards a very specific audience, based on factors such as interests, geographic location, device, and other parameters.
Performance monitoring: Google Ads provides detailed data on the performance of your campaigns, allowing you to continuously optimize your advertising strategies.
Total flexibility: You have the ability to set a daily budget and only pay when a user interacts with your ad (pay-per-click).
Complete control: You can manage every aspect of your campaigns, from creating ads to selecting keywords, maintaining full control.

How much does a Google Ads campaign cost?

The cost of a Google Ads campaign varies based on several factors:

Keywords: More competitive keywords have higher cost-per-click (CPC) rates.
Ad quality: Relevant and high-quality ads tend to cost less.
Industry: Some industries are more competitive than others, influencing costs.
Location: The cost can vary based on geographic location.
Ad format: Different ad formats (text, display, video) have different costs.

The cost of a Google Ads campaign is not fixed but varies based on your budget and the goals you want to achieve. The amount depends on the investment you are willing to make and the competitiveness of the chosen keywords.

How do Google Ads work?

Google Ads operates on a real-time auction system. Every time a user performs a search, advertisers compete to position their ad among the top results. The winning ad’s position depends on several factors, including:

Bid: The maximum amount you are willing to pay for each click.
Ad quality: The relevance of the ad to the user’s query.
Landing page: The quality and relevance of the web page to which the ad directs the user.

The process works like this:

Campaign creation: Define your goals, choose keywords, and create ads.
Auction: When a user searches for one of your keywords, your ad participates in the auction.
Ad display: If you win the auction, your ad appears among the search results.

Payment: You only pay when someone clicks on your ad.